It is a time-honored custom that when writing a pidyon-nefesh (PAN) to the Rebbe one also gives a donation, demei pan, to the Rebbe.
SELECT YOUR DONATION AMOUNT
THE REBBE SUGGESTED THAT DONATIONS TO KEREN HACHOMESH
BE MADE IN MULTIPLES OF “470”—CORRESPONDING NUMERICALLY
TO THE REBBETZIN’S HEBREW NAME.
My donation is to benefit: