It is a time-honored custom that when writing a pidyon-nefesh (PAN) to the Rebbe one also gives a donation, demei pan, to the Rebbe.
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THE REBBE SUGGESTED THAT DONATIONS TO KEREN HACHOMESH BE MADE IN MULTIPLES OF “470” CORRESPONDING NUMERICALLY TO THE REBBETZIN’S HEBREW NAME.
My donation is to benefit: