The Rebbe insisted on carrying the Magbis appeal himself

What is Magbis?

Appeals personaly made by the rebbe

Throughout the years of the Rebbe’s nesius, the Rebbe would personally make an appeal, known as “Magbis,” during various farbrengens during the year, to benefit his holy institutions. Some of these appeals are mentioned in Sefer Haminhagim-Chabad, making them a bona fide Chabad custom.

How Magbis was done?

The Rebbe insisted on carrying the Magbis appeal himself

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