The Rebbe insisted on carrying the Magbis appeal himself

What is Magbis?

Appeals personaly made by the rebbe

Throughout the years, during various farbrengens, the Rebbe would personally make appeals, known as “Magbis,” to benefit his two holy institutions: Machne and Merkos. Some of these appeals are mentioned in Sefer Haminhagim-Chabad, making them a bona fide Chabad custom.

How Magbis was done?

The Rebbe insisted on carrying the Magbis appeal himself

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