The Rebbe would traditionally make this magbis at the festive Purim farbrengen. The monies donated to this fund, called “the Fund of our Rebbe,” was earmarked to general purposes. The following is a fascinating short audio clip of the Rebbe speaking about the virtue of donating to this fund. It is from the Purim farbrengen of 1969 (Courtesy JEM-Ashreinu).
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