A fund established in the second year of the Rebbe’s leadership to help support the institutions of the Previous Rebbe, Rabbi Yosef Yitzchak Schneersohn.

The Rebbe emphasized the special power of giving tzedakah, particularly in connection with the birthday and Yom HaGeulah (day he was released from prison for spreading Judaism) of the Previous Rebbe, as a way to receive tremendous blessings. 

By supporting educational institutions established in the Previous Rebbe’s spirit, even with small contributions, we not only help these vital projects but also strengthen our personal connection to the Rebbe’s mission. The Rebbe encouraged everyone to participate and make pledges, reinforcing how giving tzedakah brings both spiritual and material blessings.